social media sites on which a huge number of potential and current customers cluster. In addition, it is important to display social media links in an easily eye-catching area on the company website and their product in order to bring visitors and current customers to engage in company’s social media. A feature that learners enable to register to the course by logging in with their own social media should be supplemented in order to increase the intention of subscription. Moreover, it is recommended to share the post on social media at least once a week, depending on information availability and certain social media site;
whereas the content should be more diverse and attractive. Company also needs to emphasize on appealing their current customers to engage in their social media sites for the improvement of the activeness of those channels. On the other hand, the review of current customers hugely impacts on potential customers’ purchasing decisions. Hence, Viope should turn them as their advantages and utilize them effectively to boost their purchases.
Ultimately, some promotional methods such as sales promotions, banners, search engines etc. can utilized to foster customers purchasing the product.
All in all, the research outcomes bring some useful suggestions to improve the operation of company’s social media sites. However, as limitation of the study, the research was conducted and focused mainly on customers and users’ point of views as well as author’s observation and self –investigation via few companies’ social media sites. Especially, the observation was restrained to some posts which was posted in the last several months.
Consequently, the content of posts on social media as well as techniques that the author have obtained are apparently still limited. Therefore, for further research, it is suggested that a qualitative research could be implemented so that researcher is able to obtain more in – depth information as well as techniques from companies.
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LIST OF APPENDICES
Appendix 1. Questionnaire of quantitative research in English
Appendix 2. Relevant metrics for social media applications organized by key social media objectives (Hoffman and Fodor, 2010)
Appendix 3. Contents generated from SPSS
The survey is targeted to game development/programming students and graduates. The aim of survey is to comprehend their behavior to marketing on social media channels. The research is implemented for Viope Solutions Ltd - an e-learning software company.
It will takes just about 5 minutes to complete the survey and your response will be so much appreciated.
LET'S GET STARTED!
1. Your nationality * A. Finnish B. Others: _______________
2. Your gender * A. Male B. Female 3. Your age * _______________________
4. Do you study/work in game development or programming area? * A. Yes B. No 5. Do you use social media (YouTube, Facebook, Twitter, Forums etc.)? *
A. Yes B. No, why?
6. Which social media channels below do you use? *