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Journal references:
All about beer magazine Vol. 23, No. 1, (Julie J. Bradford), January/2002 Forum:qualitative social research The use of qualitative content analysis in case study research, (Florian Kohlbacher), vol. 7 no. 1 art. 21 Jan. 2006
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Markinnointi ja mainiota, edition 2/2010
Qualitative Health Research, Three approaches to qualitative content analysis, (Hsiu-Fang Hsieh and Sarah E. Shannon), 1277, 15/2005
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Winter, Carolin, Branding Finland on the internet: Images and stereotypes in Finland’s tourism marketing, University of Jyväskylä, 2009
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Website references:
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http://www.kilpailuvirasto.fi/tiedostot/Nordic_Food_Markets.pdf
Nordic innovation centre, Norden, Oslo, Norway. www.nordicinnovation.net Panimoliitto Press release 24.01.2008
http://users.bigpond.net.au/mickeyandlucyna/mickstavern/beers.htm Roger Protz blog http://www.beer-pages.com/
Yle beer industry press release
http://yle.fi/uutiset/pienpanimoilla_takana_huima_kasvun_vuosi/1490044