Kokoteksti
Digital copy produced with permission of the author.
Julkaisu digitoitu tekijän luvalla.
Lappeenrannan teknillinen korkeakoulu Lappeenranta University of Technology
Heikki Mattila
MERCHANDISING STRATEGIES AND RETAIL PERFORMANCE FOR SEASONAL FASHION PRODUCTS
Acta Universitatis
Lappeenrantaensis 76
ISBN 978-952-214-788-2 (PDF)
LIITTYVÄT TIEDOSTOT
The widening margin between the retail and producer prices of food has been documented in numerous empirical studies both in Europe and in the USA for many different food
The study investigated retail packages of two types of OTC pharmaceutical products that varied due to sensory cues, namely visual (colour and letter font), haptic (shape) and
Specifically, the participants consider DRS acceptable in terms of delivery of beverage products product for sales in a retail/wholesale company and pays the deposit to
More specifically, the thesis focused on comparing the advertising strategies of case companies repre- senting different fashion categories: fast fashion (represented by Kiabi and
The consequence of having to sell “stale” fashions at reduced prices has a negative impact on economic performance (Mattila, 1999). As retail MC concepts for
outside the scope of any official statistics, while the income tax needs to be paid only if the income from sales exceeds 3000 EUR within one calendar year (The Supreme Council of
Heikki Mattilan väitöskirjatutkimuksessa osoitetaan, että vaatteiden hankinta kotimaiselta teollisuudelta on vähittäiskaupalle halpatuontia kannattavampaa.. Lähes miljoona
The third broader practical implication originates from the results suggesting that the childhood family plays an important role in the development of children´s problems at
