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Role of references in international industrial marketing : a theory-building case study about supplier’s processes of utilizing references

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LAPPEENRANNAN TEKNILLINEN KORKEAKOULU LAPPEENRANTA UNIVERSITY OF TECHNOLOGY

TIETEELLISIÄ JULKAISUJA 66 RESEARCH PAPERS

PISTO T. SALMINEN

ROLE OF REFERENCES IN INTERNATIONAL INDUSTRIAL MARKETING – A Theory-Building Case Study about Supplier´s Processes of Utilizing References

ISBN 978-952-214-757-8 (PDF)

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