Asiakasymmärryksen ja uuden tuotteen kehityshankkeen välinen yhteys on teema, jolle on tunnistettu tarve lisätutkimukselle. Nykypäivänä tutkimusta tehdään niin tutkimuslaitosympäristössä kuin liike-elämässä. Tulevaisuudessa tutkimuslaitosten ja yrityksien roolit tulevat muuttumaan sekä kuilu näiden ympäristöjen välillä kapenee. Tämä luo haasteita yhteistyölle ja luo mahdollisuuksia uusien toimintamallien syntymiselle.
Diplomityön kautta saatiin nostettua esille näkökulmia ja haasteita, joita yritykset ja tutkimuslaitokset kohtaavat päivittäisessä tutkimus- ja tuotekehitystoiminnassaan.
Diplomityön keskiössä ollut asiakasymmärryksen tutkimus antaa vastauksia asiakastiedon syntymismekanismiin ja tapoihin, joilla tietoa on mahdollista viedä uuden tuotteen kehityshankkeen sisälle.
Ulkopuolisen asiakkaan mukaan ottaminen yhteisinnovointiprosessiin tunnistettiin haasteeksi niin liike-elämässä kuin tutkimuslaitosympäristössä, sillä kahden eri organisaation välinen työnteko sisältää muuttujia, jotka liittyvät teknologiseen, strategiseen ja vuorovaikutukselliseen yhteensopivuuteen. Diplomityössä esitetty partnerin valintamalli on työkalu, jolla on mahdollista ennaltaehkäistä edellä kuvattujen muuttujien synnyttämiä ongelmia.
Diplomityö antaa myös ymmärrystä ja työkaluja alkuvaiheessa olevan tuoteidean kehittämiseen lähemmäs valmista palvelutuotetta. Olennaista onkin ymmärtää, että jo kaupallisten valmisteluiden aikana innovaatiosta on mahdollista muodostaa alustavia palvelutuotteita ilman taloudellista riskiä. Service blueprint-menetelmä todettiin soveltuvaksi alustavan palvelutarjooman muodostamiseen ja sen avulla saatiin onnistuneesti kuvattua palvelurakenteen elementtejä ja esiteltyä mahdollisia palvelukombinaatioita potentiaalisille asiakkaille. Kokonaisuudessaan diplomityö antaa ymmärryksen asiakasymmärryksen syntymismekanismista sekä menetelmistä, joiden avulla sitä on mahdollista muodostaa. Lisäksi lukija saa ymmärryksen keinoista, joilla tuoteidea on mahdollista muuntaa palvelutuotteeksi siten, että sitä on mahdollista kehittää eteenpäin potentiaalisen asiakkaan kanssa. Tehty tutkimus kuvaa myös tiedon sirpaloituneisuutta asiakasrajapinnassa ja, että haastateltavan osaamistaustalla ja jopa haastattelupaikalla on merkitystä tiedon keruussa.
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