they monitor the business policy and consider the consumer right and social responsibility. Government impose the tariff on the foreign product and imported business. On the other hand, domestic product doesn’t need to pay the tariff and they are able to sell their product at a lower price. This is one method to protect the domestic firms. Legal dimension affects the working environment by applying the rules and regulation such as wages, working hour, group insurance etc. (Rahman, Khanam & Absar 1999.)
5.2 Task Environment
Task environment refers to the external environment of a firm which affects the firm’s operational activities, advertising activates and marketing activities. In a word, task environment refers to the working environment for an organization. Task environment directly involves the organization’s goal. Task environment informs us or provides the necessary data or information about the operating and marketing activities of the firm. Any factors in business which directly involved with a business must be a task environment’s factor. The most common factors of task environment are competitors, customers, suppliers, regulators and working partners. These factors affect the working environment directly or indirectly. Task environment needs experienced and skill managers to manage the task environment (Mital, Robinson &
Pearce II 2012).
The task environment managers follow the working management method to maintain the factors. If the managers are failed to maintain the factors it will affect the production and product market of the organization. Task environment may form part of project management and process management to serve efficiently in the organization. It also helps to identify the responsible person, team or department for the success of the company. (Mital, Robinson & Pearce II 2012.)
FIGURE 5. Task environment (Kangal 2017.)
5.2.1 Competitors
Business competition refers to the competition where in the market multiple companies have the same product or substitution in the market (Haider 2007). Competitors refer to the company who exists in the market with the same product or substitute. The firm has to survive in the competitive market by competing with others in the market. Now the global business market is very competitive, and the competition is increasing tremendously. To survive the competitive market the managers, analyze the market demand and customer demand or expectation. The managers predict the future market demand or customers demand to compete with others. Competitors can be individual or group of competitors, they can be a new entrance or exist from before and they can be the same product or substitution product producers.
A manager analyzes the competitor's company’s profile to get the competitors internal strength and structure. Competitors profile may include market share, sales distribution, price competitiveness, advertising and promotion, production capacity, raw material and financial position. Managers also analyze the competitive market and customer’s demand. Market goodwill is most important to compete with competitors. (Mital, Robinson & Pearce II 2012.)
Task
Environment
• Competitors
• Customers
• Suppliers
• Regulators
5.2.2 Customers
Customer refers to the person who bought the product or services, or customer is who pays the money for the organization’s product or services. Customer is the most important factor for an organization. A company’s success or failure mostly depend on customer attraction to their product or services. The working manager analyzes the customer profile where include the customer’s location, beliefs, psychographic issues, religion and their behavior. All customer buying perceptions are not the same. To purchase a product consumer gives more value on religion and their beliefs. This is why manager analyzes the consumer buying perception, if the product or services don’t meet with their demographic characteristics, then the manager has to consider other options. (Mital, Robinson & Pearce II 2012.)
5.2.3 Suppliers
Suppliers deliver the raw materials of product or services. Making a good relation to effective communication with suppliers is an important task for a manager. The manager takes the working decision to deal with the suppliers. Suppliers influence the workers indirectly. The manager keeps the option or substitute suppliers; they should not depend on an individual person or firm. The supplier provides the raw materials, equipment, financial support, office supplies and other services. That is why a good relationship between the organizations and the suppliers is important. (Siddiqi 2004.)
5.2.4 Regulators
Regulators are the authority to control or influence the organization’s policies and practices. Here include the government, agencies or other organization who impose the rules and regulation for the firm. Regulators regulate the trade market to keep the market competition stable and fair. Government and the trade union are the major factors who influence the firm in their policies and practices. Among all the factors of task environment regulators is the most effective and important factors for the working environment for an organization. Regulators observe the firms both of internal environment external environment. They suggest
the organization to keep the environment comfortable and helpful for the firm and the society. (Kamal, Hossin & Bilhah 2010.)
6 CONDUCTING RESEARCH AND METHODS
There are two fundamental methods of conducting research one is quantitative research another one is qualitative research. I follow the quantitative methodology as I have conducted the research based on a questionnaire. So, this is a quantitative research thesis, which is based on primary data. At the present time questionnaire survey is the most common way of conducting the research. Quantitative research is generally about collecting numerical data to clarify a specific phenomenon, specific questions seem instantly sited to answer by using a quantitative method. Qualitative research method gives a structured open idea and wide outline among a group of people. This comes with the questions of conversations, faithful reporting and first-hand experiences. (Kumar 2010.)
Qualitative research is based on how individual or groups of individuals view social or emotional realities in general. This method generally has no variables and only focus on the natural behaviour of human. The report of this method may not be enough to describe in numbers. Moreover, it is a flexible, emerging but recruiting systematic research process. (Hancock, Ockleford & Windridge 2009.)
On the other hand, quantitative research understands the reality and helps to discover the common ground.
This method precisely takes into consideration the complexity focus and definition of interest. Mainly this method focusses on causes and effect. (Hancock, Ockleford & Windridge 2009.)
Reliability and validity are identified with one another. Research is loyal when there are both reliability and validity dependability are available. Research reliability and validity have been articulated to light up the readers about the level of this reliability and validity quality of the analysis that has been led. Validity infers that the right things are being researched considering the study topic’s point of view. Reliability is to learn certifiable elements with the best descriptions. Reliability is a way to get the results obtained from valid research. Validity in research literally indicates that the research is professionally designed, and the methods are effectively used. Data has been collected from the respondents as randomly. (Dudovskiy 2018).
With all the above in mind, the quantitative method is selected. I will collect the data by using the questionnaire method. The reason behind use questionnaires to get relevant information from surveys in a valid and reliable system. The study has prepared 12 questions and it has been included in contents. This
questionnaire is based on the working environment and the industrial relationship between the employees and the employers of Eversmart Apparels Limited. The questions are set to get a clear idea about the employees’ concept about the firm work environment whether they are getting the facilities which they deserve. The survey will target the lower level of workers and middle-level management group as the respondents. I will send them the questionnaire’s link through the Google forms and email the link to the respondents. As I am living abroad so it will not possible to collect data by physically present there. I will select 30 to 50 respondents randomly and analyze the data.