Customer Needs Survey
C) Research lines and results
10、Which of the following research areas are the most interesting for your organization? Please do not select “very interesting” more than twice.
Research areas Very interesting Not interesting Market environment, partner
network and competitor analysis 5 4 3 2 1
Role of trust in leadership 5 4 3 2 1
Explicating tacit knowledge 5 4 3 2 1
Educational tools for leaders 5 4 3 2 1
11、Which of the following analysis functions would be the most interesting for your organization? Please, do not select “very interesting” in more than three items. Analysis functions Very interesting Not interesting Customer feedback analysis (Finding out customer opinions on your products and services) 5 4 3 2 1
Market environment monitor (Discovering market opportunities and threat factors) 5 4 3 2 1
Competitor analysis 5 4 3 2 1
Technical and operational tracking (Product renewal by rivals, new patents, etc.) 5 4 3 2 1
Warning system on market crises (low demand, financial crises, etc.) 5 4 3 2 1
5、How is market environment analysis currently carried out in your organization?
a) By aid of a software tool (if yes, please, give the name of the tool)
b) Manually (using Internet search engines, newspapers, etc.)
c) Such analyses are not carried out regularly
6、How is competitor analysis currently carried out in your organization?
a) By aid of a software tool (if yes, please, give the name of the tool)
b) Manually (using Internet search engines, newspapers, etc.)
c) Such analyses are not carried out regularly
7、How is partner network analysis currently carried out in your organization?
a) By aid of a software tool (if yes, please, give the name of the tool)
b) Manually (using Internet search engines, newspapers, etc.)
c) Such analyses are not carried out regularly
8、In the following systems, which are used by your organization? (Multiple-choice)
a) ESS (Executive Support Systems) b) DSS (Decision Support Systems)
c) MIS (Management Information Systems) d) TPS (Transaction Processing Systems)
9、In the following software, which are used by your organization? (Multiple-choice)
a) Knowledge.Works b) WebQL
c) STRATEGY! 2.5
d) Wincite 7.0 e) BrandPulse f) Wisdom Builder 3.1 g) ClearResearch Suite
h) Market Signal Analyzer F i) TextAnalys 2.1
If you are using other software that are not in the above list, please write down the name:
C) Research lines and results
10、Which of the following research areas are the most interesting for your organization? Please do not select “very interesting” more than twice.
Research areas Very interesting Not interesting Market environment, partner
network and competitor analysis 5 4 3 2 1
Role of trust in leadership 5 4 3 2 1
Explicating tacit knowledge 5 4 3 2 1
Educational tools for leaders 5 4 3 2 1
11、Which of the following analysis functions would be the most interesting for your organization? Please, do not select “very interesting” in more than three items. Analysis functions Very interesting Not interesting Customer feedback analysis (Finding out customer opinions on your products and services) 5 4 3 2 1
Market environment monitor (Discovering market opportunities and threat factors) 5 4 3 2 1
Competitor analysis 5 4 3 2 1
Technical and operational tracking (Product renewal by rivals, new patents, etc.) 5 4 3 2 1
Warning system on market crises (low demand, financial crises, etc.) 5 4 3 2 1
Support for strategic decision
making 5 4 3 2 1 Visualization of automatic
analysis results 5 4 3 2 1 Education and training of leaders 5 4 3 2 1
12、Who or which group in your organization would be likely to use the systems that are going to be developed in the project?
(Multiple-choice) a) Senior managers b) Professionals c) Staff managers d) Middle managers e) Operations personnel f) Supervisors
If there are other users, please write them down:
13、Following is a list of factors on which to evaluate the system, which is the most important? Make a choice according to your own organization. Please do not select “very important”
on more than two items.
Factors Extremely important Not at all important Dynamism (Monitoring industry
trends and rivals real-time, etc.) 5 4 3 2 1 Flexibility (The system could be
modified depending on different user needs, etc.)
5 4 3 2 1 Interoperability (The system
could cooperate with other
systems, like ERP, etc.) 5 4 3 2 1 User friendliness (Users can set
their own interface or intelligence type, ease of use, etc.)
5 4 3 2 1 Efficiency (The system should
use more information resources and analysis methods)
5 4 3 2 1
14、Do you wish to comment on the research topics of the project?
15、Do you wish to comment on the organization of the project
(the number of meetings, researchers’ visits to the companies etc.)?
16、Do you have any suggestions about the functions and characteristics of our system that are not in the above list?
Support for strategic decision
making 5 4 3 2 1 Visualization of automatic
analysis results 5 4 3 2 1 Education and training of leaders 5 4 3 2 1
12、Who or which group in your organization would be likely to use the systems that are going to be developed in the project?
(Multiple-choice) a) Senior managers b) Professionals c) Staff managers d) Middle managers e) Operations personnel f) Supervisors
If there are other users, please write them down:
13、Following is a list of factors on which to evaluate the system, which is the most important? Make a choice according to your own organization. Please do not select “very important”
on more than two items.
Factors Extremely important Not at all important Dynamism (Monitoring industry
trends and rivals real-time, etc.) 5 4 3 2 1 Flexibility (The system could be
modified depending on different user needs, etc.)
5 4 3 2 1 Interoperability (The system
could cooperate with other
systems, like ERP, etc.) 5 4 3 2 1 User friendliness (Users can set
their own interface or intelligence type, ease of use, etc.)
5 4 3 2 1 Efficiency (The system should
use more information resources and analysis methods)
5 4 3 2 1
14、Do you wish to comment on the research topics of the project?
15、Do you wish to comment on the organization of the project
(the number of meetings, researchers’ visits to the companies etc.)?
16、Do you have any suggestions about the functions and characteristics of our system that are not in the above list?