The biggest factors not covered by this thesis are the amount and quality of potential distributors. While many markets may seem attractive on paper, it is possible that distribution channels to that market are difficult or expensive to access. The availability and quality of importers should be researched before any market entry decisions are made. The same is true for the competition. The market competition of the biggest markets is covered by the thesis, but a more in-depth competition analysis is needed before market entry decisions can be made reliably.
It would be interesting to create a more accurate market size predictor tool.
Population by itself is a good predictor, but with multiple regression analysis we could use more variables to add accuracy to the prediction model. It could include additional variables such as the percentage of spirits consumption of all alcohol consumption or the consumption of cocktails.
APPENDIXES
APPENDIX A: Regression analysis data from Excel
APPENDIX B: Compiled market data for Europe, Norway, Switzerland and three outlying markets
APPENDIX C: An example of Kyrö Distillery Company marketing communications
APPENDIX D: Gin manufacturer and market size figures
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