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Mobile payments

2. Mobile Wallet

2.3. Mobile payments

Mobile payments are one of the application areas of Mobile Wallets. Mobile payment is a transfer of funds in return for goods or services where a mobile device is functionally involved in executing and confirming payment. The goods and services can include digital content such as movies, songs, mobile applications, online subscriptions or regular purchases at the grocery store. As shown in Figure 2, mobile payments are characterized by the technology used, payment size, the location of a buyer in relation to a merchant, and the funding mechanism. [4]

The technology used to complete the payment transaction can be a mobile Short Message Service (SMS), a mobile browser, mobile application, Radio Frequency Identifier (RFID) tags or an advanced technology like NFC enabled Mobile Wallet application. The payment size matters while choosing the technology. Payments of less than USD $10 are considered as Micro Payments. Paying for car parking, transit, or for coffee are examples of Micro Payment. Payments above USD $25 are considered as Macro payments. Mobile recharge, bill payments, and the grocery at the retail shop are examples of Macro payments. [4]

Figure 2. Mobile payment characteristics. [4]

Considering the buyer location, the payment can be a remote mobile payment or proximity mobile payment; in the latter case the buyer is physically present at the store.

The funding for a transaction can be pre-paid mobile money or post-paid mobile bill or alternatively, the bank credit or debit card which is virtually stored in Mobile Wallet can be a source of funding. [4]

2.3.1. Remote mobile payment

In remote mobile payment transactions, the buyer uses a mobile phone to pay for the transactions without being physically present at a merchant store. For transactions of this type, POS (Point of Sale) device is not necessary for the merchant. An example of remote mobile payment is paying for digital goods such as online movie subscription by premium rate SMS or physical goods by paying for a merchant website through a secure web transaction. Some of the remote payment schemes are mobile phone bill, premium rate SMS, mobile web payment, Person-to-Person payment, and Smartphone apps.

Paying through mobile phone bill is the simplest method, where user pays by sending SMS and payment appears as part of the mobile bill. This is usually common for micro-payments. In mobile payment method using premium rate SMS, the buyer makes the payment by sending an SMS. The user is charged a premium rate for each SMS of this type. Merchant and the mobile operator share profit. Premium rate SMS payments got popularity for voting contestants on TV as it is simple to use and there is no need to download any web applications onto the phone. [4]

Mobile web payment is an online payment method that enables merchants, or retailers to bill goods and services from a website. The buyer can pay through a variety of payment mechanisms, like net banking or entering debit/credit card details. Another payment type is a person-to-person (P2P) payment where users can transfer funds from their bank accounts or credit card to another individual account using a mobile phone.

The transaction gets completed using transferred funds. P2P is often seen as social money payment mechanism, for example to share payment for dinner among friends.

Use of Smartphone apps for payment has been increasing as more advanced mobile phones are released in recent years. Due to the growth of Smartphones and mobile web applications, many companies are making their e-commerce applications for different Smartphone platforms like iOS, Android, and Windows Phone.

2.3.2. Proximity mobile payment

In proximity mobile payment, the buyer is physically present at the merchant store and the payment is made at close distance without making any physical contact such as showing a mobile device to the POS terminal. Payments of this kind can be used at both attended POS location, such as a grocery store or an unattended location like vending machine and parking fees. The technology used by a merchant to implement proximity mobile payments can be any barcode technology or more advanced NFC technology.

[4]

To complete payment using barcode technology, a barcode can be displayed on mobile phone screen, which is then read by a scanner at POS terminals. This barcode is unique to that user and the same is used to complete the payment. The other option is that mobile camera functioning as optical scanner is used to read a barcode displayed by the POS terminal to complete the payment.

During January 2011, Starbucks coffee company rolled out a mobile payment using 2-D barcode technology across the United States in their 6800 company owned stores.

Users who already have the Starbucks card can download an application for iPhones, technology, also referred to as mobile contactless payment. Over NFC enabled mobile phone, payment application is installed and configured with the payment options. When user touches or waves the mobile device over the POS terminal during payment, the user account information is sent in the secured manner using NFC technology.

Numerous pilots and projects are launched which use this technology. Chapter 4

introduces some of the current mobile payment solutions, which use NFC technology for mobile payments.