• Ei tuloksia

Despite aiming at and reaching comprehensive research by many-sided, yet focused, theoretical, methodological and contextual considerations, this study obviously has some limitations, as all research does. Regarding the context, although the narrow context of family SMEs from Finland provides contributions useful at firm and societal levels, applying the findings from this context to other country contexts requires caution.

However, the ways in which empirical analyses from Finnish family SMEs align with and elaborate the findings and the internationalisation-process model from the review of 172 empirical studies from a variety of country contexts, and mostly SMEs in Publication I, make a strong case for applying empirical findings to other contexts than Finland. For instance, Hennart, Majocchi and Forlani (2019) found similar findings related to the

5.5 Limitations and future research 107 internationalisation of family SMEs from a large sample of 9,214 firms from Germany, Spain, Italy and France. Moreover, FFs have similar characteristics across countries, such as values (Tapies and Moya, 2012) and successor attributes (Sharma and Srinivas Rao, 2000). Still, the Finnish family-SME context appears as a limitation in the sense that we need more clarifying evidence from other country contexts, including other types of family SMEs (e.g. family-influenced SMEs). Government policies (Duran, Kostova and van Essen, 2017), formal and informal institutions of countries (Arregle et al., 2017) and FF prevalence in a country (Carney et al., 2017) can affect FF internationalisation.

This dissertation’s overarching philosophical, epistemological and ontological approach was critical realism, in which the belief in the nature of what is real is supported by extensive data and analysis but no de facto confirmation, which, in itself, requires future research to adopt methods such as positivistic and deductive quantitative analyses.

Speaking of quantitative analysis, in addition to the single-country context of Finland, the sample size of 89 SMEs could be regarded as fairly low, so future research should adopt larger (cross-cultural) samples to study and further validate results on SEW and international networking of family SMEs.

Concerning both qualitative (Publications II and IV) and quantitative (Publication III) studies, the common limitation is the lack of truly longitudinal data. Although I gained longitudinal views on studied issues and phenomena through retrospective interviews supported with extensive secondary data, only 8 case firms out of the total of 24 were interviewed in two different years (2015 and 2018). The quantitative data in Publication III was derived from a 2017 cross-sectional survey. Thus, the lack of longitudinal data, in terms of having multiple points in time when interviews or surveys were conducted, means that more research must be done to elaborate how internationalisation processes, network relationships and SEW perceptions develop over time, management and ownership changes and succession processes.

More views from the other sides of the network relationships, such as foreign partners and customers, would be desirable. They could be considered by interviewing them, so that dyad views on the above-mentioned issues could be obtained and more comprehensive and validated information about the nature of the relationships could be achieved. In the case-firm data of this dissertation, only one foreign partner—the South Korean subsidiary manager of one case firm (coded Garment B in Publication II and Firm F in Publication IV)—was interviewed. Having the two sides of the relationship, or many sides in the network of relationships, would potentially also unravel key cross-cultural issues surrounding the internationalisation and international networking of family SMEs.

Needs for longitudinal and cross-cultural investigations of these topics call for more international collaboration among academics and practitioners in the future.

The current turbulent global environment also provides unique opportunities for FF internationalisation researchers to conduct research sensitive and relevant to current changes in the world. For instance, the current global COVID-19 pandemic causes and is expected to cause severely negative effects on businesses worldwide. It would be

interesting to study how family SMEs cope with the situation in terms of their internationalisation pathways, maintenance of network relationships and how noneconomic and/or economic goal orientations drive them through the crisis. For instance, can family SMEs be resistant and patient but also agile, going through the crisis by taking care of their network relationships and changing directions efficiently if necessary? Or, will the crisis be so powerful that family SMEs lean towards unleashing the ‘dark sides’ of SEW preservation, such as emotional decision-making and risk aversion, leading to withdrawal from international markets and important network relationships? The findings, models and frameworks of this dissertation, such as the concluding Figure 5, are more relevant than ever for family SMEs to navigate in this turbulent time. The nonfamily CEO from Mach E, quoted in the first sentences of this dissertation on foreign-partner selection, said the following on the international-marketing factor of FF status right after the quote presented in the beginning:

‘We bring [the FF status] up. In our firm presentations, it is in almost our first slides that we are an FF. We see it as a strength, because we work with the network of representatives and it signals to these people that we are not faceless, but that you can discuss with the whole orchestra from the Chairman of the Board, the board and the owner. Hierarchy is very low and there are no heavy processes nor matrix organisation related to large corporations, in which you do not know who decides and on what . . . When things work, it is very flexible [to work in an FF]. Decision-making is fast. The creation of trust and results are very good. You can focus on the work you do.’

Accordingly, family SMEs have prerequisites for adapting to changes and taking care of their people and stakeholders. Let’s continue studying the fascinating family SMEs in the fascinating world in which they live.

109

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