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Limitations and future research

4. RESULTS

5.3 Limitations and future research

As this thesis was carried out as a case study, there are certain limitations related to its results. The achieved outcomes and the theoretical findings are observed from one company, and from one innovation ecosystem. This may have affects to the applicability of the study results. Additionally, the interviewees were collected based on to the recommendations of process owners, and there was typically only one in-terviewee per market area’s subprocess. Thus, the inin-terviewee’s own subjective per-ceptions may have affected the results. To control the possible individual percep-tions, some of the more complex subprocesses were shown to other members in the stakeholder group to verify the modelled sub processes’ correctness.

This thesis data collection method was based solely on semi-structured interviews.

According to Saunders et al. (2016), semi-structured interview’s lack of standardiza-tion may cause concerns related to the study’s reliability/dependability, validity/cred-ibility, and generalization. Especially, the lack of standardization may have affected to the reliability/dependability of the study (Saunders et al. 2016). As the interviews were flexible by nature, the level of detail may have altered between the interviews.

Conducting the interviews both in Finnish and English may have affected to the depth of detail gathered from the interviews. There is a possibility that the researcher has been able to understand and thus ask more detailed questions in those interviews

which were conducted in one’s own mother tongue. This makes the depth of infor-mation of different interviews unsteady and may cause difficulties for other research-ers to collect similar information in their research. Since all information was collected from semi-structured interviews, there may have been situations where either the interviewee or the interviewer has been biased in the interviewing situations. Thus, affecting to the thesis’ reliability. The interviewer’s lower status in the organization hierarchy may have affected to the level of detail the interviewee would think the interviewer is able to comprehend. Additionally, the interviewer may have been bi-ased by the cumulative knowledge collected from different interviews, and hence has done wrong conclusions from the interviewee’s shared information. To avoid the pos-sibility of the interviewee thinking that the interviewer would not be able to understand the process well enough, the interviewer gave a short presentation about the project scope and the needed level of detail before initiating the interviews. To avoid inter-viewer bias, the interinter-viewer deployed follow up interviews with the interviewees to go through the conclusions. As the interviewees had limited time to spend in the inter-views, a possibility for participation bias needs to be considered. Additionally, some people were more interested to share their insights about their processes than oth-ers. This may have affected to interviewees’ motivation to share details, and to the interest to correct misunderstandings from the modelled E2E process.

According to Saunders et al. (2016), a potential validity issue in the results is related to the “operational language gap” that the interviewee and interviewer may have had.

In other words, the interviewer does not have the needed knowledge to understand the interviewee’s answers. Since the interviews were done for the entire E2E pro-cess, it included multiple different subprocesses from different process areas. This required the interviewer to understand a wide category of different operational terms and abbreviations. To avoid any misunderstandings, the interviewer asked the inter-viewee always to open the meanings of the used terms of which the interviewer was not aware of. Additionally, if any questions were risen from the recordings, the inter-viewer reached out to the interviewee and asked for a more detailed explanation.

Naturally, there is also a possibility that the interviewer did not have the required understanding to even know that something mentioned by the interviewee would need a more detailed clarification. As the information from the interviews was used to model the case company’s E2E process it is important to assess the interview structure’s measurement validity. In other words, whether the questions were able to provide answers about the reality which was desired to be measured in the study. As some of the process areas were new to the researcher, there is a possibility that the

researcher was unable to ask as detailed questions about the unknown process ar-eas compared to the more familiar ones. This may have affected to the mar-easurement validity of some of the modelled process areas. It is important to discuss the content validity as well since it measures the questions’ adequateness to provide answers to the investigative questions (Saunders et al. 2016). In this case study, the interview’s questions were gone through with the case company’s process modelling team, and corrections were made to the questionnaire structure before initiating the interviews.

Naturally, every E2E process is different and thus there is a possibility that the exter-nal evaluators of the questionnaire were not able to give an objective enough advice to correct the questions. Hence, there may have been information related to the re-search questions which have stayed unrevealed since the rere-searcher has not been able to ask specified enough questions.

Since the thesis was conducted as a case study, there may be a risk for its transfer-ability. In other words, whether the thesis’ research design can be applied to other settings, or if it is applicable only to the company in which the research was deployed (Saunders et al. 2016). The case company’s modelled process is a global ecosystem reaching different sites across the world. Thus, although the study was conducted only in one company, the study settings differed per market area and enriched the collected data set. Additionally, as the case study’s results responded well to the theoretical literature, an assumption can be made, that the research design and the achieved results may be applicable also in other study environments.

The achieved results from the thesis serve opportunities for future research. As this research and its results are from one company and line of business, there is room for further research in different industries. A broader sampling would enrich the data and highlight possible similarities between the companies even in different industries.

Additionally, this thesis conducted the innovation ecosystem analysis based on to the collected information from an E2E process. In further research it might be worth-while to study the differences of results that are achieved with different risk analysis methods, and then compare the methods’ applicabilities.

As this thesis proved that a modelled E2E process works as a good information source for innovation ecosystem analysis, future research could also study the changes that the innovation ecosystem risks go through as the time goes forward. In other words, a follow up study could be conducted to the case company. This study would investigate the E2E process, and the possible changes deployed to it. This would then provide an information source for the research to compare the existing

innovation ecosystem risks with the previously identified risks, and whether the risk analysis actually provokes the companies to take action for the identified risks.

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APPENDIX A: THE INTERVIEW STRUCTURE

1. Basic information of the interviewee a.) What is your role in the organization?

b.) Do you know into what process your work is related to?

c.) Is your work related to a certain market area, or is it a global process?

These questions are to specify your position in the company’s E2E process. The

These questions are to specify your position in the company’s E2E process. The