• Ei tuloksia

Limitations and suggestions for the future research

4 RESEARCH METHODOLOGY

6.4 Limitations and suggestions for the future research

One limitation of this study is that the original idea, namely researching the role of trust on the digital open innovation platform, played minor role unlike expected. Therefore, I moved the focus during the research on the other hand, more from the assessment of trust to the value creation factor but keeping the trust dimension closely as a part of collaboration. As this study is part of my master thesis, time was limited and therefore it was impossible to reset the research setting and interview the key persons again. Thus, a deeper and thorough study of the value creation stays limited although the data consist preliminary and supportive elements also for the study of the value creation aspect.

For this study the qualitative approach was selected as a part of the research strategy. In qualitative research the number of interviews is limited, and therefore it is difficult to generalize the results compared to the classical quantitative research (e.g. Koskinen et al., 2005, 265). However, due to a relatively early phase and age of the case platform the interviews cover well the key stakeholders involved with the case. According to my estimation, increasing of the number of interviews could not bring any new data for the study.

At the moment, the case platform is operating in a certain business area and location. The interesting next research direction would be the comparison of similar platforms in a same location and on the other hand, different platforms in different locations and even focusing on different business areas.

The future study should continue exploring both development of trust within the case and materialized value creation. The latter can also include the estimation of the value capture, e.g. true business value, on the digital open innovation to its stakeholders. Moreover, as the platform is planning to expand its operations global, it allows the longitude research to

study further the value creation and the actual realization of business value capturing in more global context. In addition, the future research can focus on user activity in different business areas and cultural aspects that how they affect to the value creation and trust building.

The research could also focus on the separate stakeholders to understand their strategic refocusing, internal processes, resource management and decision making related to the digital platform. This leads to another interesting topic, namely stakeholder management, that how even wider and complex platform can be orchestrated and manage its stakeholders who has variety of expectations and changing business environment. Linking to the stakeholder management another future research question is that how to engage stakeholders and what type of engagement methods are applicable to a digital open innovation platform. Lastly, the new organizational models like digital open innovation platforms are here to stay, so what the future business models mean for the organisations, collaboration and value creation.

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