9. CONCLUSIONS
9.2. Limitations and suggestions for further research
This study has accounted several types of limitations. Firstly, the research has been carried for half a year period time which is not enough to observe the entire co-creative collaboration due to long-term development of business relations. Therefore, presented study covers initial stages of collaboration. Time limitation of research is also associated with inability to evaluate the full range of outcomes particularly in monetary terms. Another important consequence of short project duration is impossibility for researcher to analyze further workshops and especially to participate in EVRAZ Technology Forum. Secondly, the study is limited by collaboration on company-customer level which does not involve other participants like suppliers or universities. Outotec participants were presented by mainly Finnish and Russian subsidiaries while involvement of other company’s unit could have been beneficial.
Finally, the study considers collaboration in business-to-business context and is focused on a particular company which is related to inapplicability of obtained results for other contexts.
Thus, the main suggestion for further research is to consider the collaboration at next level, for instance, between the company and its suppliers and between company, suppliers and customers conducted in real conditions. Particular attention should be paid on research of lack of motivation to co-create and the tools and methods of how to make the participants truly willing to act and advance the project. The results of carried study identify the obstacles in communication between Russian office and other subsidiaries. Therefore, it seems reasonable to analyze the reasons of difficulty in communication between Russian and international company’s units.
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