5 CONCLUSIONS
5.5 Limitations and implications for future research
Since this study is a case study in nature, the generalization of the results needs to be considered carefully. Reviewing the previous motivation based segmentation literature within event tourism context and other tourism contexts indicates that similarities between the results can be found.
Therefore, it can be suggested that other corresponding studies within sport event context would provide fairly similar results. However, in order to gain results which could be generalized more confidently, future research within other sport events in larger extent is required. Since sport event attendance motivations have two different aspects, it is also important to note that this study concerns leisure motivation. Leisure motivation and fan motivation studies within sport event context are supposed to provide slightly differing results.
This study focused on the motivations of Sulkava Rowing Race event visitors excluding other important tourist behavior measures such as satisfaction or attitudes. Thus in the future research, it would be useful to measure satisfaction of the different visitor segments. Satisfaction with event facilities and services is likely to increase future attendance (Hall et al. 2010), which is important for maintaining the viability of the event. In addition to overall impression, more accurate evaluations of different aspects could be provided according to the segments. For example, hangarounds are those who can evaluate their satisfaction to additional program while rowing enthusiasts could evaluate the rowing facilities. In this study, the answers of domestic and foreign visitors were not analyzed separately due to the limited proportion of foreign respondents. However, comparation of those two groups would provide useful information for future event planning and marketing for international visitors. Further, the case study at hand does not provide any information about travel behavior of non-local visitors. Several
stakeholders such as accommodation providers would benefit from such information so that they can improve their offerings. Since the overwhelming majority of the event visitors are non-local, understanding, for example, lodging preferences is important.
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Hyvä Sulkavan suursoutujen kävijä,
Tällä kyselyllä selvitetään Sulkavan Suursoutu -tapahtuman kävijöiden profiileja, tapahtumaan osallistumisen motiiveja ja yleisön rahankäyttöä sekä tapahtumassa että tapahtumapaikkakunnalla. Toivomme, että vastaatte kyselyn kaikkiin kysymyksiin.
Vastaamiseen kuluu aikaa noin 10 minuuttia. Jokainen vastaus on tärkeä, sillä kyselyn tulokset auttavat kehittämään tapahtumaa tulevaisuudessa.
VASTAAJIEN KESKEN ARVOTAAN SULKAVAN SUURSOUTUJEN TUOTTEITA.
Voitte osallistua arvontaan täyttämällä alla olevan arpalipukkeen. Ne käsitellään erillään kyselylomakkeista.
Kiitos vastauksestanne! Toivomme teille mukavia hetkiä Sulkavan Suursouduissa.
Kyselyn toteuttavat yhteistyössä Sulkavan kunta, Sulkavan suursoudut ja Itä-Suomen yliopiston matkailualan opetus- ja tutkimuslaitos. Kysely on osa MOTTI-hanketta, jota rahoittavat Etelä-Savon maakuntaliitto, Savonlinnan seudun kuntayhtymä sekä Sulkavan kunta.
Täytä yhteystietosi tähän, jos haluat osallistua tuotepalkintojen arvontaan:
Nimi: _____________________________________________________________________
Lähiosoite: _________________________________________________________________
Postinumero: _________________ Postitoimipaikka: _______________________________
Puhelinnumero: ____________________ Sähköpostiosoite: ___________________________
Tietojani ei saa lisätä Sulkavan Suursoudun asiakasrekisteriin.
1. Sukupuoli Lapsiperhe/yksinhuoltaja, lapset alle 7 v.
Lapsiperhe/yksinhuolt., myös 7-15 v.
lapsia
Lapsiperhe/yksinhuoltaja, lapset yli 15 v.
Muu
Mikä?________________________
7. Korkein suoritettu tutkinto (valitse yksi) Peruskoulu, kansakoulu tai keskikoulu
En
Kyllä (tarkenna alle)
11a. Tarkenna, mihin soututapahtumiin olet osallistunut? Merkitse tapahtuman perään, oletko osallistunut näihin tapahtumiin ensisijaisesti soutajana vai yleisönä?
Soutajana Yleisönä 12. Olen Sulkavan Suursouduissa (valitse yksi)
vapaa-ajalla
13. Mistä sait tietoa/mistä kuulit Sulkavan Suursouduista
14. Milloin teit päätöksen osallistua Sulkavan Suursoutuihin (valitse yksi)
15. Kuinka usein olet osallistunut Sulkavan Suursoutuihin?
Tämä on ensimmäinen kerta
Useammin kuin kerran (tarkenna alle) Kuinka monta kertaa olet osallistunut tämä kerta mukaan lukien? _________
16. Kuinka monena päivänä aiot osallistua Sulkavan Suursoutuihin? _________ päivänä
1=erittäin paljon merkitystä, 2=melko paljon merkitystä, 3=jossain määrin merkitystä, 4=ei juurikaan
Halu kokea jotain uutta ja kiinnostavaa Halu rentoutua
Muu syy, mikä sai sinut osallistumaan tapahtumaan?
_________________________________________________________________________________
18. Kuinka tyytyväinen olet tapahtuman eri osa-alueisiin?
1=erittäin tyytyväinen, 2=melko tyytyväinen, 3= en tyytyväinen enkä pettynyt, 4=hiukan pettynyt, 5=erittäin pettynyt
Jokin muu tapahtuman osa-alue, johon olit tyytyväinen tai pettynyt, mikä?
________________________________________________________________________
________________________________________________________________________
19. Aiotko osallistua tapahtumaan ensi vuonna?(valitse yksi)
Kyllä En En osaa sanoa
20. ARVIOI, kuinka paljon kulutat/kulutit rahaa Sulkavan Suursouduissa, Sulkavalla ja
20. ARVIOI, kuinka paljon kulutat/kulutit rahaa Sulkavan Suursouduissa, Sulkavalla ja