Ecoproduct argumentation

This empirical research result shows that the sustainable green marketing of the product starts from the product market positioning and business of the company. When the review is of a small business to take place inside the process of change management, the company’s initial analysis of the situation is important. In the initial situation, the company’s product is positioned within the operating environment and its value is used to define the key factors.

These factors include all value factors the small business has recognized in the company’s vision, business plans and business activities that affect the nearby environment. Value factors are formed through the working method of the small business, including the company’s value, values arising from production and the physical characteristics of the product. Value factor can be used as a synonym for the word ecocriterion, but it is not to be confused merely with the physical characteristics of the product.

According to the findings of empirical research, the ecocriteria of SME entrepreneurs are always affiliated with the physical characteristics of the product in addition to the company’s values, which means that during the initial stages of marketing the product return to the history of sustainable development. Achieving the sustainable development of the original documents, that embrace the values that are intended for improvement using sustainable development. In this study, all the dimensions (social, cultural, ecological and economical) of sustainable development play a central decision-making role in ecoproductization, green and sustainable marketing management.

On the basis of empirical research, I returned to the 14000 environmental management system documentation to examine the significance and role of the life cycle analysis and the in the life cycle analysis and assessed the impact of ecological products on building credibility. The life cycle analysis was structured in a systematically progressive way and surrounding it was an atmosphere of thinking through the constructed model. Thinking was based on three different atmospheres; values atmosphere, techno atmosphere and ecological atmosphere. Of these, the ecological environment can be explained by ecological features

of the product, technology can be explained by technology-related solutions and the value of the atmosphere was founded through the harmfulness. This is a turning point, where I returned to positivism, emphasizing the value of the environment. On the basis of empirical data, I argue that damage thinking does not support the ecocommercialization of companies.

Contrastingly, ecocommercialization of SMEs is supported by systematic thinking and related development.

Small entrepreneurs’ activity is strongly linked to environmental activities. On the basis of empirical data, the value of community atmosphere is highlighted. The sense of community connected to the prevailing practice of recognized, credible ecoproducts, organic, self-value products in the environment, can be summarized as follows, for the status of an undertaking with, given their knowledge of another small business use.

In this analysis, cases A-D were assisted using description. Cases E and F gave ecology a voice, as the way intended to describe the organic products. Describing the characteristics of the product alone is insufficient, but through the positioning of the objectives, rather through positioning the objectives are presented as to how the characteristic may be made visible and in what way it can be verified. In figures 30 and 31 I set a goal for cases E and F to provide the starting assumptions for determining the characteristics of the product. Table 31, in accordance with the organic company, defines another traditional ecoproduct feature of the small enterprise. In the example, there is one possible model that is best applied to describe the positive properties of ecological products as marketing argumentation.

Table 31. Value-based marketing ecocriteria of the official verify ecoproduct Criteria: development of SME activity function as a so-called interaction business. From the point of view of SME entrepreneurs, traditional business coaching is indeed utilized to promote the marketing of products so that the coaching subject changes the company instead of the product. The product receives a subjective nature and coaching indeed changes specific product attributes to the promotion and verification of a hybrid product. For example, in regard to the origin of a product produced between two companies. Therefore, the origin of the product is the objective value of the product and subjectivity comes from the joint value atmosphere of these two companies. A single SME focuses on one product attribute for the promotion of ecological properties, and the other SME on another feature of the same product, and together the product of two SMEs will provide a new understanding of

the contents of the article. Using the product features, the product is described and a more accurate product picture is created.

In summary, empirical research results are essential for developing small business marketing, so that the eco product is defined in a comprehensible manner. If the technical definition of an eco-product is accepted, which can accurately describe the physical characteristics of the product, according to the findings; this is part of the product definition made by the SME. An ecoproduct of an SME remains outside the official system. If the organic product has a status value, then the other products will be worthless. The ecological message of a worthless product will be controversial, and in the interviews, the fear of stigma was evident. Product story chaining can also be done from the SME perspective, not just to implement the product change process using environmental policy means. For example, from the local level, the development of an ecological product means that the content of an ecoproducts as a feature strengthens the company’s ecological operating environment.

In this case, the value factor is the locality, the historicity of the place, and thus the place of originality. For example, the marketing argument that arises for an ecoproduct content is the cultural landscape.

In this chapter, I present the theoretical and empirical research results through the management system for sustainable green marketing. This study shows that sustainable green marketing management systems enabled the systematic interpretation of the results of research activity, which is a systematic way of approaching chained interrelated factors. The goal is that SME’s can compete on an equal footing based on the prevailing environmental management systems. In this study the Sustainable green marketing way of action is based on constructive co-operation.

The first co-operation was sustainable and green marketing with which I linked two marketing discussions together and the result is new positioning. Second, co-operation is opened with ecophilosophy and I replaced damage thinking with positive thinking (6.1).

The third result was ecoproduct marketing principles (6.2). The fourth result was developing a new marketing tool which is in co-operation with LCA languages and tools, which is a classical utility value, CUVA (6.3). Classical utility value analysis makes it possible to develop ecological products to better marketing of the product against content.

In this study in section 6.4 is a discussion of challenges and possibilities in the context of sustainable green marketing. The discussion section has a questioning tone, because on the basis of this study, the marketing of ecological products of SMEs has been forgotten, as it does not have status value and thus has not achieved political approval. If ecoproducts of SMEs are described using value-based ecocriteria, it will create a new kind of understanding of ecological product marketing, and opens up opportunities for SMEs to market their products more clearly and consistently. One interest is to find connections between environmental policy and traditional marketing research and this creates possibilities for a deeper understanding of the ecoproductization phenomena.

6 Sustainable Green Marketing