Theoretical Background
5 Discussion and Conclusion
6.2 Customers Interview Guide
• General data:
o Position and Unit
• Background questions
o How long have you been a customer of Lyreco?
• Core questions
o Do you know the CSR policies implemented by Lyreco? How do you know them?
o What do you think about them?
o Talking in general, does CSR affect your choices?
o Would you be willing to pay a higher price for CSR?
o Do you know Lyreco’s HRM sustainable policies? (Namely those initiatives of CSR addressed employees)
o What do you think about them?
o Do they impact you?
o Is there something that you want to add about?
121
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