The purpose of this research was to explore the opportunities BC offers for BDM by mapping out the challenges in BDM, researching if there are some ways BC could solve them and finding ways to solve the most common problems firms encounter in BC implementation in addition to identifying the most potential industries for the use of BC in BDM. A conceptual process model of BDM was developed based on KM theory and by identifying BD challenges within that model, the potential of BC for BDM was explored by a dual data collection method that combined online data collection and analysis of 40 articles and interviews with ten people with experience and knowledge of BC and BD.
The results show that BC can be used in BD collection, but storing BD on BC is not recommended right now unless the use case requires improving security or trust, because traditional databases are more cost-effective. After a few years though, BC can likely be used for BD storage more widely because the costs will decrease. BC can also be used to improve BDA by ensuring the quality of data, to simplify BD aggregation and to make aggregation and integration more transparent. It can also improve the transparency, accountability and trust related to data, so firms can have greater confidence making decisions based on it. BC also makes it possible to create digital identities to different things, making data more commensurate from identity perspective, which is important in terms of being able to take advantage of BD. Furthermore, the results show BC can improve data sharing between different organizations but using it for intra-organizational data sharing is not recommended.
BD security can also be improved with BC, but using BC for privacy protection is not very advisable because of the GDPR; even though the problem of PII and immutability could be solved by using hashed data or by storing only metadata of PII on the BC, it seems other solutions are better suited for such purposes.
This research makes a contribution to the current literature by combining BC and BDM from a strategic and organizational perspective through the lens of solving BDM challenges. It also provides useful findings and implications to organizations by showing how BC could be used in BDM, what matters need to be considered in the implementation of BC and what kinds of firms should implement BC in BDM.
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