Internationalization, networks and industry related factors : the case of Finnish digital game industry
Taitoluistelu mahdollisena sponsoroinnin kohteena
Athletes’ perceptions on influencer marketing – a qualitative case study
Creating customer value through industrial services : case: Raute Technology Services
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
Consumer categorization of the emerging clean meat market
Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Utilising marketing automation to support sales in digital business-to-business environment
Digital marketing communication strategies in micro social enterprises
Possibilities of mobile marketing in classical music audience development : a charting survey on classical music audiences’ willingness to adopt an orchestra branded mobile application
Growth marketing concept : case study on Finnish companies
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
International performance of Finnish information technology SMEs
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Examining the effects online targeting has on consumers' purchase decisions
Capability Maturity Model for data-driven marketing
Social media influencers in Finland : brand fit and communication strategy roles
Engaging with generation Z : from face-to-face interactions to online communities
Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry
Brand building in startups : best practices and influence on angel investor decision-making
Why do consumers buy organic coffee? : environmental, health and price considerations
The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao