T-109.4300 Network Services Business Models (3 cr)
Sakari Luukkainen Adjunct Professor
Aalto University
Department of Computer Science and Engineering Data Communications Software Research Group
Networking business
© Sakari Luukkainen
Goal of the course
•
The course is especially designed to Telecommunications Software A2 Study Module and to Master's Programmes Mobile Computing and NordSecMob• To describe the challenges service providers face in offering new mobile services taking into consideration both the
business aspects and the fast developing technology requirements and possibilities
• The course focuses on theoretical models of the network services commercialization process as well as practical case examples related to emerging mobile services
Business model design of new service in ICT industry
Technology push Market pull
Many failures:
Mobile TV, X.400 email, videophone, WAP, ERMES paging, OVI Store
Unexpected success:
I-mode, SMTP email,
AppStore, Spotify, Skype, Facebook
Business Model
© Sakari Luukkainen
Service innovation diffusion
Number of Users
Time Saturation
Launch
Takeoff
Critical mass
Source: Rogers, 1995
Possibility for exponential growth
Sources: Distimo, Foresman, 2010;
Srivastava, Lara, 2006; Varian, 1999
© Sakari Luukkainen
Graduating the course
•
The preferred prerequisite for this course is basic knowledge of telecommunications networks and management science• 12 lectures (incl. intro), on Tuesdays in hall T2, at 14.15-16
• Exam requirements consist of the lectures, their supplementary material and of the following book:
Mobile Service Innovation and Business Models
Bouwman, De Vos, Haaker (Eds.), 2008, Only Part 1 Theory ISBN 978-3-540-79237-6
The electronic version of the book is available in the HUT library.
Course book
El. version:
http://www.nelliportaali.fi Quick link: e-books
MyiLibrary
or through TEEMU
Outside campus area: see
remote access instructions
Hardcover: e.g. in Amazon
ca. 100 €
© Sakari Luukkainen
Graduating the course
• First examination is 22.5.2013 at 9 - 12 in lecture hall T1 and the enrollment to the exam is required, 3 exams / year
• Exam consists of three essay questions of which two is
compulsory, six concept definitions and one applied question concerning some real life business case
• The exam results will be published within a month in Noppa
• If you are interested in making bachelor or master’s thesis related to networking business contact Sakari Luukkainen
• Master thesis related to business is also possible in Master's Programmes Mobile Computing and NordSecMob
Telecommunications (Application area, research target)
Business Science (Theory)
Internet
(Application area, research target)
Networking Business
© Sakari Luukkainen
Compulsory courses
S-38.3001 Telecommunications Forum
T-109.5410 Technology Management in the Telecom Industry S-38.3041 Operator Business
Example optional courses
T-110.5121 Mobile Cloud Computing
T-110.5130 Mobile systems programming T-110.5191 Seminar on Internetworking
TU-91.2005 Strategic Management of Technology and Innovation T-86.5300 ICT Enabled Commerce
T-110.6000 Internet and Computing Forum
Networking Business A3
Master/Bachelor Thesis Scope
• Emerging mobile technology product strategy
• Development of innovation process
• New mobile service commercialization
• Integration of mobile data & business processes
• Green ICT business
• Business development of start-up companies
© Sakari Luukkainen
Example theses
Business Model Development and Strategic Choices – the Case of Site Logic
Implementing Mobile Information Systems in Maintenance Industry Launching Value-added Services in Emerging Mobile Markets
Disruptive Technologies and the Music Industry Regulation and International Mobile Roaming
Digital Rights Management in the Mobile Networks Analysis of VoIP Interconnection Evolution
Management of Energy Effectiveness in Datacenters
Near Field Communication in Mobile Ticketing – Business Model Analysis
Employment opportunities
• Many new business possibilities open up with unclear market need - many failures and unexpected success - need for increasing attention of innovation management
• There is an increasing number of positions in
telecommunications companies, which require techno- economic skills
• Networking Business studies will open up positions in e.g.
product management, product marketing, sales, consulting and R&D project management in the ICTsector
© Sakari Luukkainen
Agenda
15.1. Introduction, Sakari Luukkainen
22.1 Mobile market, Sakari Luukkainen, Juha Winter 29.1.Theoretical frameworks, Antero Juntunen
5.2. Business model design, Antero Juntunen 12.2 Mobile business research, Antero Juntunen 19.2. Mobile information systems, Sakari Luukkainen 26.2. Green mobile services, Nora Nupponen
12.3. Cloud computing, Sakari Luukkainen 19.3. Mobile cloud, Yrjö Raivio
26.3. Substitution of mobile services, Olli Mäkinen 9.4. Industry keynote, N.N.
16.4. Summary, Sakari Luukkainen 22.5. Examination
