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60 BIG DATA – THE COMMON WORD ALSO IN MEDIA Next Media has adapted Big Data methods to media needs. The driver company in the Next Media program was Sanoma, Finland's largest media company.

Results via experimental development

Right from the start, Next Media's mission has been to improve the digital experience in digital terminal devices. Sanoma Media Finland's Helsingin Sanomat newspaper has been a pioneer in developing digital services and creating payment practices.


In the Next Media program, he developed a digital publishing system and marketplace and produced a significant proportion of digital versions of Finnish newspapers. Next Media has used many different methods to study media experiences – from traditional self-evaluation, user panels and ethnography to psychophysiological methods.


Next Media has done a lot of work to develop the various stages of content management and the content metadata they produce. Activity in the development of digital services has grown to a significant level in Finland during Next Media.

Language is one of the major success factors

The starting point for Next Media four years ago was to bring the competence and knowledge base in the media sector to a level that can serve as a springboard to reach international markets. The collaboration between readers and the press has been examined during the entire four years of Next Media.


On the other hand, Huittisten Sanoma newspaper's progressive online service - Palveleva Huittinen - managed to keep local companies as advertisers - the companies only occasionally bought ads from Google. The newsroom should reach out to the readership community to find this type of interesting news, events or even feedback, such as on the condition of the roads.


In addition to reader-produced content, collaboration builds the traditional 'us' spirit and commits readers to the community. At the same time, the research focused on examining the type of technical devices needed to enable readers and advertisers to participate as fully as possible in content production.

Santtu Parkkonen

The ability to provide quality content and an active readership base helps a local newspaper remain attractive as a platform for local advertisers. Traditionally, information came from 'behind' the newsroom and the newsroom then filtered out the events most relevant to readers.

Readers help

Increasingly fast access to the network and close online communication between readers puts the editorial office in a new position: readers know more about local topics than the editorial office. Media companies naturally hope that relevant hyperlocal content will help strengthen their position as an advertising channel for local businesses.

Developed at Next Media, Media Key allows consumers to use the same IDs and payment methods to purchase desired content products as easily as in most app stores, regardless of publisher. Media Key is a good tool that transfers resources and focus to good implementation of the core task.'.


The Media Key can also be used to purchase physical products, both from publishers and partners. Based on customer needs the Media Key concept had its acid test in a pilot run by Alma Media.

The outcome of development work is an e-library that is easy to use for both borrowers and librarians. The most popular method was to download the entire book to the user's device, which was chosen by 70% of users.

Helsinki City Library

The HelMet (Helsinki Metropolitan Area) libraries in the capital region served as pilot libraries for the project, but the model has already been adopted by other libraries and rolled out across the country. For testing purposes, Ellibs Oy also developed a service that enabled reading on an HTML5 browser, which was chosen by around 30% of customers.

From the publisher's perspective

This was fueled by rising distribution costs and by the media revolution that only accelerated during the project. During the four-year project, HBL has learned a lot about readers, technology and its own strengths, allowing the newspaper to continue steadily on the path to digitalization.


As Next Media reaches a conclusion, HBL has tested and released three completely different digital news products. In 2009, HBL considered the suitability of electronic reading devices for the distribution of newspaper content in logistically challenging areas.


As a result of the Next Media program, HBL decided to begin developing electronic distribution in the fall of 2009. In December, the HBL newsroom produced an evening edition of the 'live' prototype on four consecutive days.

Next Media is part of Digile's portfolio

Next Media's goal was a media transformation - to move the business to digital terminal devices. The vast majority of Next Media's key players are also ready to join Nordic Next Media's Finnish consortium.

Horizon 2020

Nordic Next Media

International cooperation

Nordic Next Media and Horizon 2020

Nordic Next Media

He has run the Next Media research program for the past four years. The much talked about LivePaper project made use of Anygraaf methods developed at Next Media.

Anygraaf's Neo media content creation and management system benefited from the development work done at Next Media. Next Media played a decisive role in gaining Anygraaf new competences for its products.

Anygraaf is an experienced export company

Next Media's technology partners have gained momentum for their products and are internationalizing according to their respective models. All companies are characterized by the fact that the products they want to export have been developed with the help of research and cooperation from Next Media.

Conmio focuses on the United StatesLeia Media sets

This enabled the testing of solution models that emerged in the project, for example planning data, open data processing and digital publishing. In the German and Dutch markets, the company is looking for growth from existing customers, and it is taking careful steps with a subsidiary in the United States market.

The starting point for Palveleva Huittinen's online service at Next Media was the idea that, given the changing markets, something should be done about the operation of local newspapers. We believe that the concepts developed in Next Media also have potential in international markets.

Silencio knows audio and videoEllibs is an e-book expert

According to Oksanen, the target for future growth is just as high. Although Silencio's international sales were virtually non-existent before Next Media, this is expected to become a significant factor in the future.

The sample was evenly divided into different areas and matched the population in the region. Consumer and media usage studies conducted at Next Media show how important it is to have a deep understanding of the consumer and his or her motives in using various channels and services.

The daily rhythm there is no such thing as a typical media consumer

On the other hand, the use of the mobile version (4%) and the online print replica version (3%) remain quite rare. One of the goals of consumer research is to assist in the development of new concepts.

Digital paper reaches rural areas in the morning

The experiment was not aimed at finding a new product; the goal was to investigate the impact of earlier delivery on the reading experience and on subscriptions. These tests were carried out with five different versions of Helsingin Sanomat – the printed paper – and four different digital versions.


The scientific goal of the study was to elicit clear reactive feelings about hierarchy and abundance—not just four different layouts. The goal of the Next Media media experience project was to determine the construction of the optimal layout of digital terminal devices according to two criteria.


In the Layout Alternatives study, the research question is: how do hierarchy and abundance affect the media experience on a digital terminal device. These have worked as part of the heuristics of professionals, but it has not been clear what their effect is on the reader in the new digital terminal devices, in which the possibilities for their implementation are limited.


Answers to these questions were sought in the Next Media study through self-assessment of conscious media experience and through measurements to assess the unconscious, the so-called psycho-physiological reactions. Participants in the user tests compared five different versions of Helsingin Sanomat, the printed newspaper and four digital versions.

One of the main goals in the preliminary development of the digital Donald Duck service was to find ways to improve user participation. Previously identified issues that had been found in heuristic evaluation also appeared in the Facebook group.

Product development in social media

In addition to agility, the tablet heuristics differ in content compared to older approaches. The heuristics of the 1990s were intended for programs on the desktop computers of that time.

Interaction for tablet ads

When evaluating the Easy Aamulehti prototype (helppo.aamulehti.fi), users provided feedback on a new kind of constantly updated news service. When developing media concepts, it is important to understand users' needs and include their evaluations in the development process from the start.

In the cases of Turun Sanomat and Kaleva newspapers, testing started at concept level and service prototypes were developed during the project. Researchers at Aalto ARTS were even present in the daily work of the editorial office when they developed new methods to improve work practices.

Editorial team meets reader-produced content

The editors were pleasantly surprised by the number and quality of columns submitted to Metro. As a result, the newsroom must pay special attention to change of leadership and staff motivation - especially the leadership of daily news reporting in accordance with the new strategy.

Themes that emerged repeatedly in the interviews were the importance of creating communities of readers, the need for training, and the ease of submitting photos and stories. Scheduling meetings became outdated because reporters were no longer central to crafting the news stories.


In Finland, this area was pioneered by the Sanoma City Newspapers unit, which is now part of Helsingin Sanomat. For four years, the Next Media program monitored the use of content sent by readers and changes in the editorial work.

In one example, half of the words suggested by Juju matched the words chosen by the expert. This result can be improved by increasing the size of the corpus used by the application.

Free-of-charge solutions – Juju, Huhu and Muru

Big data means processing such large amounts of data that relational processing is no longer sufficient - data mining methods are needed. In data mining, the processed data is divided into parts, and by comparing and combining these pieces, it is possible to quickly arrive at findings that would not be easily accessible without big data processing.


Practical use of planning data between newspapers The aim of the SuTi project was to create standards for the exchange of planning and content data. Examples of planning data are article angle, planned article types and lengths, and illustration information.

In order to make the editorial work more efficient, the STT-Lehtikuva news agency has investigated the exchange of planning data related to articles and images between newspapers and other customers in the SuTi project. Contribution to standards The SuTi project has developed the sharing of future planning data according to the structured NewsML standard.

Corpus - a key for textual un-

A non-system specific method for presenting planning information was developed, along with practices for exchanging planning data between editorial systems. Exchange of planning data has been tested with Anygraaf's test system, but the goal is to create standardized solutions, independent of a specific system.

Data journalism at Helsingin Sanomat

The print magazine's graphic designer also designed the style templates to be used with the automatic layout of the digital magazine. Additional development was required to enable the use of the same model in multiple publication channels.

They require a versatile user profile that can be created based on information about the use of different applications – as well as basic information provided by the user. Another crucial factor is that of a user-controlled profile that is transferable between different services: the user creates and maintains a profile in one place and can use it or parts of it in different services based on the user's own preferences.

Anonymous and light recommendation system

Other Nordic countries have been successful in developing surveys for local advertising markets, combining the relative value of media currencies in use in the sector with qualitative information about consumers' media day. Therefore, studies that shift the focus away from the media themselves and towards the consumer and the media's role in consumers' daily lives will increase their importance.

Research and training

Data collection is implemented through different methods, and the studies produce information in different cycles. The Finnish media market has four official media currencies and also a group of other important media surveys that are used to buy or sell space in the media. . Combination of currency studies In the Mobime project, researchers tested the fusion of data from Finnpanel's TV Audience Measurement and TNS Gallup's TNS Atlas survey.

With experience and ambition

The perception of depth can be used to more effectively convey emotions and the general atmosphere of the locations where the story takes place. In Next Media, a prototype for automatic monitoring has been developed that also takes into account the context of media use, providing a comprehensive view of a consumer's media day.


Comparing different situations is important because of the way depth perception changes when viewing distance or screen size changes. On top of the context element is a layer that tracks the use of digital media on the device.

Optimal viewer experience with

Once the data on the daily routine of digital media users is processed, Au-. The main focus of the research is on the technical testing of the prototype, while at the same time promising results were obtained on the efficiency and accuracy offered by Automex.

Google Glass – a channel for

The optimal value for this depends on the display technology used and also where the display is used. The Next Media project has developed methods that not only facilitate the automatic monitoring of media use by consumers, but also provide information about the context in which the media is used.

Onix describes

Overall, the results show that the production of good and cost-effective content requires that in addition to the actual script for the film, a 3D script covering all device platforms must be prepared. After more than twenty years as professor of media technology in Stockholm at KTH and before that director of research in Germany at IFRA, Nils Enlund now spends his rewarding days in Finland as editor-in-chief of a scientific journal, Next Media's aca - demic coordinator and is a board member of the Finnish Foundation for media industry research.

The Straits of Messina is behind us!

Augmented reality enriches news and advertisements


The components are largely based on experiences and methods developed in the Next Media project. As Next Media's work took off, Tivit – the driving force behind Next Media – was so impressed that it increased its funding.

Graphic artist tablet  design professionals
Graphic artist tablet design professionals

In 2011, it was perceived that having 11 separate projects, Next Media's work appeared somewhat fragmented. Pre-competitive cooperation has continued in the Next Media project and the program has developed processes for cooperation.

Largest e-book collection in Finland since 2002


Graphic artist tablet  design professionals



future, foreign online news media was expected to challenge the Finnish media more and more when reporting international news, because people are able to follow any media outlet