-Dedicated Information Resources by SMEs-
Can SMEs establish Single-Entry-Points for
‘Dedicated Information Resources?
- Knowledge & Expertise (?) ü Resources
ü Means (Y)
ü Small to Medium scale - Complete & Sustainable (?)
31s tMarch 2004 CONSTRINNONET HELLAS
Single Entry Point Scheme
-Dedicated Information Resources by SMEs-
What kind of information must we consider?
Existence of many sources of
‘basic’
information
Creation of Dedicated & Complete information resources Focus on how SMEs can
‘access’ information
Provision of
‘Information’ for INFORMATION
31s tMarch 2004 CONSTRINNONET HELLAS
Single Entry Point Scheme
-Dedicated Information Resources by SMEs-
-Importance
-Existence(European and Local level)
-Nature & Location
‘Information’ for Information:
Innovation
Existence of many sources of
‘basic’ information:
-Linksto relative sites or locations in sites (European and Local level) -Natureof information + Further directionsto follow
Focus on how SMEs can ‘access’
information to support their innovation process or initiative:
-BRINGING IT ALL TOGETHER
• PARAGON RTD & Commercial History- Areas-Expertise-Successes
+
• Information for Information
=
-‘Solid’ Translation for actors(on various levels) on the needs & benefits to integrate innovation into the business activities
31s tMarch 2004 CONSTRINNONET HELLAS
Single Entry Point Scheme
-Dedicated Information Resources by SMEs-
‘Information’ for Information:
Innovation Existence of many sources of ‘basic’
information:
Focus on how SMEs can
‘access’ information to support their innovation process or initiative:
“PARAGON_CONSTRUCT”
Archive -PartnersDatabase - Projects -Proposals
-Dissemination of innovation projects results and strategies
“PARAGON_CONSTRUCT”
Service -Proposal Consortiumfacilitation -Participation in Proposal Consortiums &Writing -ProposalWriting and/orReview for third parties
-Networking Innovation Initiatives orParties -Joint-Venturesfacilitation -Start-Ups Establishment &
Guidance
Exploitation of RTD Exploitation of RTD
Activities.
Activities.
Within own firm Within own firm vs vs
creation of NTBF.
creation of NTBF.
Athens Athens
31st of March, 2004 31st of March, 2004
Fernando San Martín
Fernando San Martín
Index
-Forewords
-Introduction of importance of innovation -Product Development Process
-Exploitation of New Products
-Business Plans
31st of March 2004 Exploitation of RTD results 3 Fernando San Martín
Forewords
CARSA Spanish SME (30 people) working for 17 years in the field of consultancy on Innovation Management.
Supports big firms, SMEs and governments in innovative actions.
Coordinated more than 20 European RTD projects.
Nowadays coordinating Pro-Plus within PAXIS.
-Pro-Plus: Action for transferring methodologies for the estimulation of entrepreneurship in NAC regions.
-PAXIS: European network of projects/actions fostering entrepreneurship
Since 1994 CARSA has created 8 firms + Technology centre creating a group called Innovalia (all owned mainly by CARSA) Total staff +/- 300 with high education degrees.
31st of March 2004 Exploitation of RTD results 4 Fernando San Martín
Introduction
“If the pace of change in a firm is slower than the one in its sector, the end of the firm is close. The only question left to answer is when the end will be”
Jack Welch. Expresident of GE
“Every firm has to be ready for leaving their current way of doing things”
Peter Druker
“In next years there will be only two types of firms: those ready for fast changes and those to disapear”
David Vice Northern Telecom (HBR)
“When we conclude a development programme for a product, we look around to see what invent next”
Ed McCracken
Silicon Graphics (HBR).
31st of March 2004 Exploitation of RTD results 5 Fernando San Martín
Introduction
These words are nothing but simple quotes of how important is to be active in the field of change.
This change, has to be understood as the result of RTD &
innovation activities; which objective is to avoid loss of presence or market share.
Fernando San Martín
Introduction
Innovation comes from the effort for getting differentiated from competitors, seeking how to do things different, in order gain market share and not being swept apart.
Type of RTD activities:
- Basic Research
-
Technology Development / Applied Research -InnovationActivities in:
-Development of new products -Improvement of new processes
31st of March 2004 Exploitation of RTD results 7 Fernando San Martín
Product Life cycle
31st of March 2004 Exploitation of RTD results 8 Fernando San Martín
Product development process
a. Definition of a potential new product
- Detection of a new need to be satisfied (technology pull).
- Detection of new technology that can satisfy a detected or not detected need (techonology push).
Example of how a new need is detected and how a solution is sought
31st of March 2004 Exploitation of RTD results 9 Fernando San Martín
Product development process
b. Rough estimation of the potential exploitation benefits for coping market with such solution c. Definition of development project
d. Detailed definition of investment required and exploitation plan
e. Product development
f. Intellectual Property protection (according to d) g. Exploitation of product (according to d)
Fernando San Martín
Exploitation
Three main channels for exploiting the result of the know-how acquired from new product
development:
1. Sale of knowledge as stand alone product 2. Exploitation within the firm
3. Exploitation through spin-outs
31st of March 2004 Exploitation of RTD results 11 Fernando San Martín
Sale of knowledge as stand alone product
This channel for exploitation is used when the firm is not capable or interested in exploiting the product directly because of strategic decision.
It requires requires:
-“Packageable” know-how.
- Protected know-how
Sources of income:
- Licence fee. - Royalties
- Consultancy services - Training
Process:
Protection of know-how Identification of partner/client Agreement on exploitation
31st of March 2004 Exploitation of RTD results 12 Fernando San Martín
