Adapting Business Model Thinking to Service Logic: An Empirical Study on Developing a Service Design Tool

For the practical implementation of the course, we decided to trial one of the novel contemporary design approaches combining service design, systems thinking and

The usage stage in direct service provision, in turn, takes place when customer resources exit the company’s sphere and customers, or their belongings, are no longer

2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada:

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook..

The usage stage in direct service provision, in turn, takes place when customer resources exit the company’s sphere and customers, or their belongings, are no longer

In this study, forest leasing service, a hypothetical but rather thoroughly explored and initially experimented service business model (Kurttila et al., 2017), is seen as a

This study set out to challenge the dichotomous ‘either-or’ thinking between industrial goods and services (product vs. service-logic) and the somewhat naïve emphasis on the

Outcomes of the thesis project are increased customer understanding and enhanced value propositions for case organization, and also service logic oriented Business Model Canvas