ENGLISH Slit\HIARIES
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,te 1'' [(> h: 1 akcn, t he natiPnJiic\cl ic, at!ractin>~ ith'll.J'JT!,>! :tttcntiwJ. At 1hc :,amc limc civil "'ci,·tv j_, ,·mu.;ith( :h o1 ccntral o,uhjcct<ln lill' World "'l'll<: of CUJ11ll1li111C;Ji j, tll.
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,\furtti .\unnnaA.t ~..·x.ln1ilh ... 111t.' rlt'\\ ,tnd ficrccr n'n1rcti tiPn tktl t h,· f1nni:,h lirl1:tdc:<t'i 111!-'. t "lllfliill\. h<b bccn l.tcing inlh,· i'J~O., f,,, 1 :1diu and T\ aud~t:ncc'>. thc <'<Jm- pctttiun r' l 'll11lll,>; bt •1 h frt,m < <>mmcrctallucal rad1o >ta- tinn' :ts "'·1! ,:'> lrum ,-,dc,,, ,,,t,·llilc'> and cahd channck
Fn111i.,h r::di<ldlld T\ :trc ,lillnpanding,md thc !c:~d
ingc·(>mp:mic·s in th, hihtnco,, ;ne t.tkm,: nnport,llll stcp:, 1<• strcr.gth,·n lhcir slr:tlci-!ic pP:,iti<>m. The most sig- n;Jicant o! thcsc mmcs ir;cludc th,, FBC\ schcm,· lll rc,,rg_,mi;c ih Llllio btPiltk:tsling in J<J')() and a rcnr- g:tr,i;,nion llf t.·kvi.""n channcls in 19'>:'\.
Sor;un;tki bl'licv,·s 1 hat thc chalkngc bv cnmmercial loc:t! radi,, :md hy s.:lcllitcs and ,·ablc is wry rcal and thal thcy can in f.Kt undcrcut thc domin;mt poo,ition t'f
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rhc FBC. The compctition for mvestments in advertis- mg :md lt•r !i,·,·n,·,· !ct:s will bc ficrccr than cver.
hdc'.;eH Rci1<1 Sm·o/ai11m di'-cusscs the changes that
h.11c tak·:n placc m thc production, mcdiation and
UI illlat ion, >l infnrmat1un. Sa\olainen says that concepts , •~' information ,m: mon: down-ltJ-earth in modern in- dustnal soc'ictv than thcy w.cJ ltl be, Information has hcc,Hllc' d f<''-''uru; among othcr;. whosc one central fun,:t inn io, to impnwc and intcnsify the utilintion of ut hn rcsuurcc~'-!\'ut all information, howcvcr, can bc iulh rnhtccd !<1 commodity or market goods,
Arcording to Savolainen not only individual dis- cipime:, but the entire '.cientific community mw,t now W<>rk tu o,trcngthen its idcntity by underlining its role of pmduccr <1f information, lt is important to continuc the dehatc •lll thc value of :;cientific information as symbolic l'apital vs it<. instrumental value in striving for materia!
hcndit,_
• • •
Prnk ,,,1r Karl Erik (iustafsson writes about the Swedish t:xpct icncc of aJvcrtiscment taxation, a scheme that was Jdoptt:d in thc country in rhe early 1970s, The scheme ha' bccn uscd ac. an instrument of communication policy 111 :!11 atlcmpt 10 support the print press and to financc tlul '>Uf'P• >rL Advcrti;.ing taxes arc now becoming a n;l(ular cicmcnt
,,f
the Sw.:Jish tax sy,tcm.Ulli Pekka fliewnm looks at a very rare kind of fusion in thc f·innish newspapo sector as thc Sociai- Dcnwcratic Eteenpäi11 and thc right-wing Etelä-Suomi wcrc cnmbined in111 a new daily called Kotkan Sa11omat.
Pdlw Haluula and Juhani KoiPisto atlempt to find in
\mall' radio' o,upport for the assumptions proposed by Bcrtult Brecht in his radio themies about interaction, FitL!lly, Voitto Ruolroncn evaluates recent comments on Finnish ·information occupatiom,' and cxamincs the sur- ' eys by the Central Statistical Officc on changes in the occupational structure. Ruohoneo critically assesscs empirical research into 'information occupations' and points to certain problems in the concept itselt
